Privacy & Cookie Policy

Effective Date: August 2025

Jaybee Supplies Limited (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy & Cookie Policy explains how we collect, use, and safeguard your personal information when you use our website jaybeesupplies.jaybeesupplies.com (the “Website”). By using the Website you are accepting the practices described in this Privacy Policy.

We act as the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy, please contact us at sales@jaybeesupplies.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection (www.ico.org.uk).

1. What Information We Collect

We collect and process the following types of information:

Personal Information: Name, postal address, email address, phone number, payment details, account login information, and any other details you provide when using our services.
Non-Personal Information: Browser type, IP address, device identifiers, operating system, referral source, and browsing behaviour on our Website.
Cookies and Tracking Technologies: See Section 8 below.

2. Legal Bases for Processing

We process your personal data only where permitted by law. The lawful bases we rely on include:

Contract: Processing necessary to perform a contract with you (e.g. fulfilling orders).
Legal obligation: Processing required to comply with applicable laws.
Legitimate interests: For business operations such as improving services, fraud prevention, and securing our systems (balanced against your rights).
Consent: Where you have explicitly given consent, e.g. for marketing communications or non-essential cookies.

3. How and When We Collect Information

We collect information about you in the following ways:

a) Information you provide directly

When you place an order or purchase a product, we collect details such as your name, billing and shipping address, telephone number, payment details, and email address.

When you create an account (including affiliate accounts), we may collect your name, email address, postal address, telephone number, tax identification number (if required), and bank/payment details for commission payments.

When you sign up to receive newsletters or marketing communications, we collect your email address and any communication preferences you choose to provide.

When you contact us (e.g. by email, phone, or web forms), we collect the information you provide in those communications.

b) Information collected automatically
When you use our Website, we may collect certain non-personal information automatically, including:

Internet protocol (IP) address, browser type, operating system, device identifiers, and referral source.
Usage details, such as pages viewed, time spent, navigation paths, and links clicked.
Data collected via cookies, web beacons, and similar technologies (see Section 8 for more on cookies).

c) Information from third parties
We may receive personal information about you from third parties, such as:

Payment processors and delivery partners in order to complete your transactions.
Affiliate partners, where information is needed to attribute sales correctly and calculate/pay commissions.

4. Legal Bases for Processing

We process your personal data only where permitted by law. The lawful bases we rely on include:

Contract: Processing necessary to perform a contract with you (e.g. fulfilling orders, creating/managing customer and affiliate accounts, calculating and paying commissions).
Legal obligation: Processing required to comply with applicable laws (e.g. tax and accounting obligations).
Legitimate interests: For our business operations, such as improving services, preventing fraud, monitoring Website usage, and ensuring security (balanced against your rights and freedoms).
Consent: Where you have explicitly given consent, e.g. for receiving marketing communications or accepting non-essential cookies.

5. How We Use Your Information

We use your information for the following purposes:

a) Personal Information

To process and deliver your orders.
To create, maintain, and manage your customer or affiliate account.
To calculate, report, and pay commissions owed to affiliates.
To communicate with you regarding your orders, account, or affiliate performance.
To provide customer and affiliate support.
To send you newsletters, promotions, or updates (only where you have provided consent).
To comply with our legal obligations, such as record-keeping and regulatory requirements.

b) Non-Personal Information
We use aggregated and anonymised data to:

Monitor Website usage trends and measure performance.
Improve the Website, our products, and services.
Assess the effectiveness of advertising and communications.

We do not use automated decision-making that has a legal or similarly significant effect on you without your explicit consent.

c) Referral / “Tell-a-Friend” service

If you choose to use our referral service to tell a friend about the Website, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting them to visit the Website. We store this information solely for sending this one-time email and tracking the success of our referral program.

6. Data Sharing and Disclosure

We may share your personal information with:

Service providers: Trusted third parties who help us deliver our services, such as payment processors, IT hosting providers, delivery and logistics partners, and analytics services.
Affiliates: If you participate in our affiliate scheme, we may share limited personal data (such as sales attribution data) to ensure accurate reporting and commission payments. Affiliates are contractually required to use this information only for internal record-keeping, and may only send you marketing material if you have explicitly opted in to receive it.
Business transfers: If our business is sold, merged, or reorganised, your personal information may be transferred to the new owner as part of the transaction. Where legally required, you will be notified of any such transfer.
Authorities and regulators: Where required to do so by law, regulation, or legal process (for example, to respond to a subpoena, court order, or government request).
Enforcement and protection of rights: Where reasonably necessary to prevent fraud, protect the rights, property, or safety of our business, our customers, or others, or to respond to claims of intellectual property infringement.
Other third parties: Only where you have explicitly consented.

We also share non-personal information (such as aggregated Website analytics) with potential business partners, investors, advertisers, and others. This data does not identify you personally.

We do not sell your personal data to third parties.

Our Website may contain links to third-party websites. This Privacy Policy does not apply when you access third-party websites. We cannot control how third parties use Personal Information you provide to them, so you should carefully review the privacy policy of any third-party website before using it or disclosing your Personal Information.

7. International Data Transfers

If we transfer your personal data outside the UK/EEA, we will ensure appropriate safeguards are in place (e.g. UK International Data Transfer Agreements or adequacy decisions).

8. Cookies and Tracking Technologies

We use cookies and similar technologies (such as web beacons) to provide Website functionality, improve performance, analyse usage, and (with your consent) for analytics and advertising purposes.

Types of cookies we use:

Strictly necessary cookies: Required for basic site operation, such as logging into your account and enabling secure navigation.
Performance/analytics cookies: Help us understand how visitors use our Website, so we can improve functionality and user experience.
Functionality cookies: Remember your preferences and settings to provide a more personalised experience.
Marketing cookies: Track browsing habits to deliver relevant advertising (used only with your consent).

First-party cookies used on this site:

Name	Purpose
login_token	Allows the user to be automatically logged in if they have previously entered their username and password.
_pc_session_id	Stores information about session (referrer, landing page, etc.)
c_rt_ppr	Allows DecoNetwork to apply session affinity to back-end nodes in cluster.
set_sa	Used on the sign-up page to store which DecoNetwork sales agent website has originally been visited.

Third-party cookies used on this site:

Provider	Name	Purpose	More Information
Google	_utma, _utmb, _utmc, _utmz	Collects anonymous information about how visitors use our site, including number of visitors, referral sources, and pages visited.	Google Privacy Policy

Some of our affiliate store owners (“Shopkeepers”) may use cookies or web beacons on their storefronts. We do not control these cookies. This Privacy Policy covers the use of cookies and web beacons by Jaybee Supplies Limited and our online partners only.

Managing cookies:
You can manage or withdraw your consent to cookies at any time via our cookie banner or your browser settings. Most browsers automatically accept cookies, but you can usually modify your settings to decline or delete them. Please note that disabling certain cookies may limit functionality of the Website.

For more information about cookies, including how to manage and delete them, visit www.aboutcookies.org.

9. Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or reporting requirements. After this, data will be securely deleted or anonymised.

10. Your Rights

Under UK GDPR, you have the following rights:

Access – request a copy of the personal data we hold about you.
Rectification – request correction of inaccurate or incomplete data.
Erasure – request deletion of your personal data (“right to be forgotten”).
Restriction – request we limit how we process your data.
Objection – object to processing based on legitimate interests or direct marketing.
Portability – request transfer of your personal data to another provider.
Withdraw consent – withdraw consent where processing is based on consent.

To exercise your rights, please contact us at sales@jaybeesupplies.co.uk.

11. Security

We implement appropriate technical and organisational measures to protect personal data against loss, misuse, or unauthorised access. However, no online system can be completely secure, so we cannot guarantee absolute protection. Accordingly, we assume no liability for any disclosure of data due to errors in transmission, unauthorised third-party access, or acts beyond our reasonable control.

12. Children’s Privacy

Our Website is not intended for children under 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

13. Updates to this Policy

We may update this Privacy & Cookie Policy from time to time. We will notify you of any changes by sending you an email, posting a notice on the home page of the Website, or posting a notice in your account when you first login after we have made changes. If you receive notification of a change in our Privacy Policy, you must review the new Privacy Policy carefully to make sure you understand our practices and procedures. You may not be able to receive notices from us if your cookies are not set to accept and/or are disabled. The updated version will be posted on this page with a new effective date. We encourage you to review this policy regularly.